Friday, March 25, 2011

Craft Show & Fair Displays - How to Set Up Your Booth - Ideas & Tips

Once you've booked a craft show to sell at the next thing on your list is to make a plan of your booth set up.

Here are a few things to keep in mind:

1. Table Size & Quantity. Once you are assigned a booth space, you will need to obtain tables. You may choose one large table or a few small tables to display different types of items. Keep in mind the size booth that you have as to not overcrowd or go over your allotted space.

2. Booth Organization & Presentation. Most likely the most important element of your craft booth. Proper organization will attract more customers to your booth when items are clearly presented. Many craft vendors tend to overcrowd their tables in hopes to get all of their items seen. However, this can have alternate effects. Spread a decorative sheet over your table, instead of leaving it bare. Instead of sprawling out your items on the table, keep them in a display case. Instead of laying out fabrics or clothing on a table, hang them individually on a portable clothing rack.

3. Advertise. Craft fairs are a great way to advertise your product and your business as a whole. You can make business cards ahead of time to add to shopping bags to when people purchase your product. Offer discounts and other services that might give you business after the craft fair. Some craft vendors may offer their crafts, which giving out flyers for sewing instruction. If you sell foods or baked goods, you can print out flyers for catering.

4. Maintain your stock. Before planning your product line for the craft fair, contact the event manager and ask for the expected number of attendees. Craft shows that have been around a while, will usually know this number. This will allow you to know how much stock you should bring with you. As debatable as it may seem, you will want to bring too much stock rather than too little, especially if you have paid for your time there and do not have the luxury of leaving early.

5. Product presentation. If you have never sold your crafts before, you will need to take this into special consideration. Making your products salable isn't just about display. You will need proper packaging for your customers when they buy your product. Instead of placing beads or individual piece items in a shopping bag, get individual containers or decorative packages for them to be safely kept in. A good idea may be to package them before selling so that your customers can take them right away. This also makes for a more presentable display booth when products are left out all of over your table.

6. Pricing. Whether you choose to display your prices or not, you may find it necessary to have a detailed list of your items' pricing. Remember, pricing is one of the main things that will attract customers to your booth. If pricing is not clearly displayed you may lose a considerable number of customers because of it. It also will mean that you may need spend extra time explaining to your customer's your pricing schedule. Setting up price boards next to your items, adding price tags to individual items, or even making price baskets and grouping all similar priced items together can be great ways of price displaying.

Here are a few display booths for craft vendors:

Image by spin spin    
Image by Urban Woodswalker

Image By Gavin Anderson     

Image by queen puff puff   
Image by urban farmgirl 

Image by Bree Bailey

Image by pommes king

Image by Bekathwia
Image by queen puff puff
Image by steevithak 
Image by Jacksonland 
Image by graymalkn
Image by Hello Craft
Image by Clownfish
Image by LynnWords

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